Is Martha's Return a Good Thing?


By Diane Brady

CAUSE TO CELEBRATE. Other than being herself, it's not clear what Stewart's role will be once she finishes her five months of house arrest. Her title has yet to be decided, though she remains MSO's single largest shareholder, with more than 29 million shares.

With that kind of clout, it almost doesn't matter what her title is -- her voice will carry a lot of weight. Obviously, that could make Lyne's job a whole lot more difficult. Lyne needs to position the company to evoke a lifestyle and sense of taste, much as Ralph Lauren has done with his Polo brand. Doing that while MSO's namesake rushes back into the public spotlight and company meetings will be no easy task.

Still, veteran staffers appear thrilled


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