Fiorina's Lesson for Female CEOs

By Diane Brady and Michelle Conlin

CONTRADICTORY TRENDS. Yet, operational exposure is especially critical when you're a hotshot being handed a tough turnaround situation, as Fiorina and many other women often are. Add to this the sense that, in one former CEO's words, "as a woman in charge, you often feel utterly alone."

Following the money also tells the story: In a world where scorecards are made of paychecks, a tiny 5.2% of women are among the top-earning corporate officers.

When it comes to promoting women, two seemingly contradictory trends are at work. On the one hand, companies are often reluctant

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