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February 02, 2005

Blogs for sale

Stephen Baker

Anyone who thinks blogs can't make money should check out Gawker. This growing stable of blogs just added Lifehacker, a slick tech site sponsored by Sony. Dan Gillmor reports that Sony will pay in the range of $25,000 a month to sponsor the new site. The deal also includes some ads on Gawker's other tech site, Gizmodo. The question, of course, is whether these are really blogs or simply commercial web pages. Fact is, the line between the two is fast blurring.

06:35 PM

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Business Week article on Sony Sponsoring LifeHacker.com doesn?? surprise me. Companies will be paying for advertising on blogs since this promotion looks more trustworthy than text adds on google?? search pages.

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Tracked on March 29, 2006 09:18 PM

Blogs as a personal medium and channel of self expression have been long gone. There may be some interesting projects out there but for the most part they have already crossed the line, not once, not twice, but by a long shot.

Posted by: Julian at November 24, 2005 07:22 PM

I disagree. Non commercial and personal blogs are, in essence, a stream of conciousness. As long as humans have a need for self-expression blogging will remain a valid channel.

Posted by: Bob at February 20, 2006 02:25 PM

It doesn?? surprise me. Companies will be paying for advertising on blogs since this promotion looks more trustworthy than text adds on google?? home page.

Posted by: vitaliy at March 29, 2006 08:33 PM

The better blogs are derived from channels of self-expression. The less expressive a blog comes across, the more it comes across as contrived corporate tool. For this reason companies tend to face great difficulties in creating authentic blogs that appeal to today's consumer.

Posted by: Tony at February 16, 2007 09:57 PM

Hi!

A blog is not personal the moment it's on the web... You can't sell Your soul without feeling the need for something in exchange. Some bloggers want to bring attention to themselves. Some want to sell their services or products. Some want to just simply earn money on the time they spend on it. Yet their are some that do it because that makes them feel good (that's why I say that blogging is the schrink's nightmare :-). Still it's something in exchange. Whatever we do we want to get something back (even when charity is the issue we do it to make ourselves feel happy or satisfied that we made something good doing bad things all the time :-).

Why do companies sponsor bloggers and blogs without really anybody having a problem with that? Because marketing is eating it's tail - the product. Nobody really cares about the need of the product because a company or a blogger will make You think You need it. They will brainwash Your head to convince You how much You need to have it. Since the 80's or beginning of the 90's we have no way to really escape from the commercial side of life today...

When the solar storm will arrive and blast all the power stations - we'll get back to basics and for all of use addicted to the Internet and other technical gadgets this will be a real nightmare. Only the Amish people will not see any difference :-)

PS. Sorry for such a long one... had to spit it out somehow :-)

Posted by: PvB at February 23, 2007 12:32 AM


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