Magazine

Jerry Perenchio


Jerry Perenchio, who runs Univision Communications Inc., has an iron grip on America's 40 million Hispanics. From a single Spanish-language TV station, he has put together a media colossus whose networks outdraw the big U.S. networks among 18-to-49-year-olds in prime time. Perenchio has added music labels and TV stations. Last year, he paid $3.4 billion for Hispanic Broadcasting, making Univision the nation's largest Spanish radio company.

That wide reach has helped win over advertisers such as Miller Brewing Co. (SBMRY), which will spend $100 million over three years on Univision outlets. Net income rose 95% through the first nine months of 2004, to $188.7 million, on sales of $1.3 billion. For Perenchio, it's good to be el rey.


The Good Business Issue
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