The $600 Million Circus Maximus


SPAWNING IMITATORS. Cirque executives are betting that Laliberté is right again and that folks will shell out big bucks to see Kà -- seats range from $99 to $150. Cirque generates about 80% of its revenues at the box office; the rest from show-related merchandise, including custom clothing and $39 DVDs of Cirque touring productions such as Quidam and Varekai. And Cirque gets plenty of help from MGM Mirage, its deep-pocketed partner. MGM's three existing Cirque shows bring more than two million visitors a year into its casinos.

Only 20% of them actually stay at the casino hotel that hosts the show, but showgoers drop a


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