Already a Bloomberg.com user?
Sign in with the same account.
In "The online ad surge" (Web Smart Special Report, Nov. 22, print edition), a quote from Alan Ives, vice-president of ABC Interactive (DIS
), could have been interpreted to mean that advertisers were losing interest in network ads. That was not his point. He meant to say that advertisers, in their attempts to reach customers throughout the day, are using new approaches on various media -- in addition to network TV spots.