BlogAds: Is There Life after Nov. 2?


By Sarah Lacy

RISING EARNINGS. Whatever happens now, the last few months have been personal vindication for Copeland, whose friends laughed at him when he started his Montreat (N.C.) business more than two years ago. Early on, he had to pursue bloggers doggedly to sign them up.

Advertisers were even more skeptical than the bloggers. It took Copeland three weeks cold calling advertisers before he made his first sale -- a mere $32 ad buy for a site that doesn't exist anymore.

Today he boasts that all but a few of the Washington Post's list of most influential political bloggers


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