For the Blind, a Welcoming Web

By Sarah Lacy

FRIENDLY TACTICS. By all accounts, the amicable approach is working for Feingold, too, who often represents advocacy groups such as the American Council of the Blind. Just last summer, she wrote a letter to Citizens Bank, of Providence (R.I.), asking for talking ATMs and blind-friendly improvements to its Web site. Citizens Bank agreed, and three months ago detailed its plans for both by the end of the year. She's helped negotiate similar agreements with more than a half-dozen other financial institutions, ranging from Bank of America (BAC ) to Citibank, part of Citigroup (C ).

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