Online Dating Faces Rejection

By Olga Kharif

MOBILE ACTION. Moreover, because these sites attract people with common interests, the situation can be more conducive to a match. And much of the e-dating category's traffic increase over the past year came from social-networking sites, says Hitwise's Tancer.

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Younger users tend to gravitate to social-networking sites, rather than to traditional e-dating enterprises, which typically serve 25- to 35-year olds. But that demographic profile could change. Though youthful users are often the early adopters of new technologies, their older brothers and sisters often follow suit.Yet another competitive threat -- from mobile devices -- is brewin