frog design's New Lily Pad

By Peter Burrows

"PERSONALIZED PRODUCTION." Esslinger can also help Flextronics land new customers. For example, frog has hooked up with Disney (DIS ) to design a line of consumer-electronics products for kids, including a phone, a walkie-talkie, and a PC with Mickey Mouse ears that was unveiled on Aug. 5. Disney thinks these products could be a $500 million business over time, says frog Chief Operating Officer Doreen Lorenzo -- and Flextronics could end up being the manufacturer of many of them.

Esslinger says such integrated offers will be the wave of the future. Just as products like Apple's elegant iPod are outselling far cheaper

The Good Business Issue
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