Q: What's an example of a more recent entrant?
A: Panera Bread (PNRA ), with their premium sandwiches, has really just taken off in the last few years.
Q: How are these products developed?
A: They take a tremendous amount of innovation. They have to represent a real technical improvement over the mainstream product in terms of what the product does and what the customer experiences. For it to work, the customer has to make a real emotional connection with the product. Often what's required is a fresh perspective and a new way of bringing the product to market.
Q: For example?
A: American Girl dolls ar