Aug. 25, 1952, in Yuba City, Calif., the second of four children of Betty and George Inouye.
Studied biology at the University of California at Berkeley from 1971-72.
At age 7, he started working on his family's farm.
As a hippie in the early 1970s, he sold vintage guitars out of his car to the likes of The Beach Boys. Then he worked for several retailers of audio products. In 1978 , he started distributor Northern California Marketing. In 1986, he joined Good Guys as head of audio merchandising. From 1995 to 2001, he managed Best Buy's computer-retailing division.
Chief executive, eMachines, since 2001.
Blues guitar, golf.
Married to Shannon for 24 years. Two children: Lauren, 23, and Josh, 19.