Magazine

Majoring In B-schools


BusinessWeek has long been the leader in covering the B-school scene. Since 1988, our biennial "Best B-Schools" survey (Oct. 21, 2002) has been the most comprehensive anywhere, drawn from MBA students and the recruiters who hire them. Every other year we turn our sights to education programs for executives. We do it two ways. We pick the best programs for nondegree executive education, based on a survey of corporate managers and human resource directors. We also rank the best programs for the Executive MBA, drawn from a survey of more than 4,000 recent alumni plus 64 EMBA program directors.

On the nondegree side, the 134 companies in 20 countries that participated in our survey sent more than 21,400 employees to exec ed courses in the past year, spending $210 million in the process. For the first time, we separately rank open-enrollment programs and customized programs designed for individual companies. When it comes to the EMBA rankings, this year we found that fewer companies are picking up the tab -- a change from our previous survey in 2001.

Meanwhile, our B-schools channel on BusinessWeek Online (businessweek.com/bschools) continues to provide a wealth of free information, including our exclusive rankings of the 50 top full-time MBA programs and profiles of more than 300 others; rankings of the best EMBA and exec-ed programs; and a calendar of events at major B-schools. Our interactive forum now has more than 850,000 messages, nearly twice as many as a year ago.

We've also just launched a new subscription area on BusinessWeek Online, MBA Insider. The Insider, at $29.95 a year, is a road map for the more than 100,000 candidates who apply to B-school each year. It provides insights into which areas of study and which schools might be the best match, plus advice on how to get in from students, grads, professors, and admissions officers. Also: application essays that made the grade, campus photo tours, and a variety of interactive tools. The Insider is updated regularly by our BW B-School team of Jennifer Merritt, Jessica Loudon, Mica Schneider, Brian Hindo, and Joshua Tanzer.

Anyone who aspires to an MBA will learn more than ever from these, our latest forays into the world of management education. By Stephen B Shepard

Editor-in-Chief


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