Ivan Seidenberg, Verizon

When it comes to e-business, most telecom companies are more talk than action. Not Verizon Communications (VZ) Inc. and its CEO, Ivan G. Seidenberg. He's making the investments now to turn the promise of ubiquitous broadband connections into a reality. Over the next 10 to 15 years, he expects Verizon to spend $20 billion to $40 billion to provide superfast Net connections to every home and business in its 29-state territory. At least 10 times faster than today's broadband services, they will be able to carry everything from phone calls to high-definition television. That will support a new generation of digital interactivity.

Imagine a world in which customer service and sales are once again conducted eye-to-eye, but via the Web. "Broadband is the digital economy," Seidenberg says. And he aims to be its master builder.

The Good Business Issue
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