Toyota's Doubled-Edged Triumph

Posted on September 07, 2003

By Brian Bremner

You'd think top executives at Toyota (TM

) would be giving each other high-fives these days. Its biggest global competitors -- General Motors (GM

), Ford (F

), and DaimlerChrysler (DCX

) -- are in grim shape, locked in tough labor talks and burdened by massive pension obligations. Meanwhile, Toyota and other Japanese automakers continue to gain market share in the U.S.

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In August, Toyota overtook DaimlerChrysler as the No. 3 in terms of sales. The Japanese carmaker boasts a waterfront of great models, from the fabled Camry sedan to the Lexus LX 470, an SUV. It has a promising Gen Y compact car called the Scion that's creating a lot of talk in the industry, an

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