Magazine

Table: The Changing Shape of Heineken


LONG-NECK

Sets Heineken apart in Europe; not sold in the U.S. where the traditional stubby green bottle enjoys instant recognition.

ALUMINUM

French-designed hybrid is sold only in stylish settings, such as upscale night clubs and concerts

KEG CAN

Unusual shape allows Heineken to boost U.S. supermarket sales by not looking run-of-the-mill

Data: Heineken, BusinessWeek


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