) AOL Time Warner, and eToys. You won't confuse the two authors' prose. "If a broker ever tries to sell you an individual mortgage bond or 'CMO' tell him you are late for an appointment with your proctologist," Zweig writes.
Were Graham alive, he surely would have edited that out. But I'm quibbling. Zweig took on a daunting task and succeeded admirably. "Enterprising investors," as Graham calls the few willing to put in the time and pencil work to uncover value in stocks, will find this book well rewarding.
Most investors, Graham knew, aren't so diligent. They will be better served by an iteration of another classic due in September. Burton Malkiel, the Princeton University economist whose A Random Walk Down Wall Street has for 30 years been the leading exponent of efficient markets -- the theory that active stock picking is pointless -- has distilled his big ideas into The Random Walk Guide to Investing: Ten Rules for Financial Success. You've heard most of these before: Fire your investment adviser. Split assets among stocks, bonds, cash, and real estate. Weigh risks even as you imagine returns. Don't time markets. Diversify. Keep costs low. If familiar, this advice is laid out by Malkiel in a neat way, far from the Ivory Tower.
A veteran trustee of Vanguard Group, Malkiel predictably directs readers to index funds, but also suggests most people can safely avoid mucking up their portfolios with international funds. Global markets today, he reasons, are closely bound, and many U.S. companies have large exposures to foreign economies. Maybe most of all, to Malkiel the key to building wealth is to get on the right track -- yesterday. "Procrastination," he writes, "is the natural assassin of opportunity."
Hungry for something wholly new, I opened B. Mark Smith's The Equity Culture. Although this term pops up more and more -- a search of the Nexis database found nine mentions in 1990 and 352 in 2000 -- I've never been sure what it means, exactly. To Smith, an ex-Wall Street trader and author of 2001's Toward Rational Exuberance: The Evolution of the Modern Stock Market, equity culture is the pervasive global focus on, and investment in, stocks. He goes about tracing its rise from the ancient Romans to China's commie-capitalists. Yes, the right word here is "sweeping." Smith's touch for history can be engaging, notably his depiction of Benjamin Disraeli's early stock market defeat and how Harry Markowitz. came on modern portfolio theory. Yet I often found myself searching vainly for a thread of argument to tie it all up. Graham or Malkiel are surer bets toward a ticket to Fiji. By Robert Barker