Of course, the mission of higher education is to provide a social good, not generate profits. The U.S. can be proud of creating a college system with no equal in Europe or Asia, with some of the best training at the top end and the greatest access at the bottom. Yet there is no excuse for the failure to use the Internet more to shift learning from overcrowded lecure halls to individual rooms and library cubicles while customizing and enriching standard course material. There is no reason why law, medical, engineering, and liberal arts schools at a university should not combine their purchasing of computers and paper clips to save money. There is no explanation why colleges don't boost their productivity by increasing the use of classrooms and labs on weekends, at night or over the summer months.
These are simple steps. And just like some college courses, they are no-brainers.