David Aaker's series of three books on brand equity:
BUILDING STRONG BRANDS
MANAGING BRAND EQUITY
"These books cover the multiple facets of brand equity creation and management. They are very useful for learning more about product and brand management."
Tülin Erdem is an associate professor of marketing and the
Associate Dean for Academic Affairs at UC Berkeley's Haas School of Business. For more information about Tülin Erdem, please visit: