Yum!: Plenty of Good News to Digest


I also believe the quick-serve restaurant industry has something that will always be powerful: the drive-through window. There is nothing like a drive-through window in a time-constrained society.

Q: So why are the burger chains in trouble?

A: When you have great brands and you don't grow, I believe it comes more from self-inflicted wounds than there being anything inherently wrong with the category.

Q: Let's talk about the so-called fast-casual segment, which is one area where we're seeing a lot of growth. These sit-down restaurants offer quick-service sandwiches but at slightly higher prices. How are they affecting the fast-food category?

A: If you go out and look at how many chains there are with 1,000-plus stores, there aren't many. So the verdict is still out on how many of these brands will actually survive. But I do think they offer good food and convenience to the customer. The way we look at fast-casual is,


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