Magazine

Online Extra: The BusinessWeek Best-Seller List


After a 15-year cooling-off period, 1980s stock-market guru Robert R. Prechter Jr. is back with this month's No. 9 hardback, Conquer the Crash. Boy, is it a downer: Prechter foresees a three-digit Dow and a depression perhaps worse than the one that gave us Hoovervilles. Woe be anyone with money in stocks, bonds, most commodities, or real estate. It's easy--and perhaps only too human--to dismiss such a dire scenario. Yet Prechter lays the basis for his forecast far more reasonably than did, say, former Merrill Lynch analyst Henry Blodget when he predicted that Amazon.com would soar--which it promptly did. In Prechter's view, human emotions ebb and flow like waves, sweeping along whole economies. His is a deterministic scheme, and now that the emotional tide is ebbing Prechter says risk-averse investors have few choices other than T-bills or, better yet, short-term Swiss government securities, plus a smattering of precious metals. For those hoping to profit from calamity, he offers a menu of mutual funds that go up when stocks turns down. You needn't buy this extreme view to find the book worth your while.

By Robert Barker


The Good Business Issue
LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus