Magazine

Table: Hustling in the Hinterlands


After decades of trying, multinationals have figured out how to make money in rural India. Some popular products:

SAMSUNG AND LG

Refrigerators and 14-inch color TVs.

HERO-HONDA

The $900 Splendour motorbike is a must for every bride's dowry.

HINDUSTAN LEVER

4 cents soap, salt, and tea sachets.

PHILIPS

$20 wind-up radios.

MAX NEW YORK LIFE

$208 life insurance policies. Premium: $2 per year.

Data: BusinessWeek


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