Launched in 1999 by NTT DoCoMo (DCM
), i-mode is the world's most successful wireless data service, with some 32 million users in Japan. Now, German wireless carrier E-Plus is launching the service using software licensed from DoCoMo. BUSINESS MODEL
German subscribers pay $2.65 per month plus data charges. As in Japan, E-Plus will share revenues with independent content providers under a generous formula.GEOGRAPHIC REACH
I-mode made its debut in Germany on Mar. 16. Other carriers have signed on to offer service in Benelux nations, Britain, and eventually the U.S.
Data: Company reports