Magazine

Table: The New Investor Class


Portrait of a 100-million-strong power bloc

HIGHLY EDUCATED

Most likely to have college, graduate, or professional degree.

MODERATE TO HIGH-INCOME

The vast majority earns more than $50,000 a year; nearly half top $75,000. A majority of those earning $30,000 to $50,000 also invest.

OVERWHELMINGLY WHITE

Caucasians are by far the most likely to invest. African Americans and Latinos are less than half as likely to invest as are non-Hispanic whites.

BABY BOOMERS

The most likely investors are between the ages of 35 and 49. People under 25 are extremely unlikely to invest, while only about 40% of seniors are in the market.

SUBURBAN HOMEOWNERS

Some 60% of suburbanites are investors, while just under half of city and rural folk are. Homeowners are far more likely to invest than renters.

MARRIED

When people get married, they think of the future. Couples are much more likely to invest than singles, particularly young singles.

BICOASTAL

People on the East and West Coasts are most likely to invest. Southerners are the least likely.

HIGHLY INFORMED

Investors tend to read a daily paper, regularly watch the evening news, subscribe to magazines, and use the Internet.

POLITICALLY ACTIVE

Investors tend to be party loyalists: Republicans and Democrats are more likely to invest than Independents. No ideology prevails. Active traders are strongly Republican.

WHITE-COLLAR/BLUE-COLLAR

Union members are more likely than nonunion members to invest. The most prominent investors, however, are professionals and business execs.

NO GENDER GAP

Virtually the same number of men and women are investors. Active traders are mainly men. Women form a majority of stock, bond, mutual-fund, and 401(k) holders.

Data: The Pew Research Center for the People & the Press


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