Magazine

Table: Is the Grass Greener?


Many online buyers abandon their shopping carts if they can't comparison shop.

Web shoppers who have walked away from a purchase at checkout to look for a better deal: 65%

Of those who decamp:

30% return to the site or the e-tailer's offline branch to buy the product

70% buy it from a rival or not at all


American Apparel's Future
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