Magazine

Table: HP Snapshot


INDUSTRY

Computer equipment and services

GLOBAL EXPERIENCE

Already gets 60% of revenue overseas; pioneered manufacturing and R&D in countries like Singapore, China, and Malaysia.

OBJECTIVE

With competition for upscale users intense everywhere, HP is targeting low-income nations--a new marketing frontier.

STRATEGY

Work with local groups to set up "computer resource centers" in villages in Senegal, the Dominican Republic, and Costa Rica. Provide hardware, training, and help with business plans. Develop simple devices for rural doctors, farmers, and educators.

Data: Hewlett-Packard, BusinessWeek


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