Magazine

Table: Diebold Snapshot


INDUSTRY

Automated tellers and security systems.

GLOBAL EXPERIENCE

In 1982, it formed a distribution venture with Philips. After starting acquisition push in 1998, has manufacturing and distribution in 80 nations in Latin America, Europe, and Asia. Overseas accounts for 40% of revenue.

OBJECTIVE

Boost share of fast-growing ATM and bank security markets in emerging markets and ease dependence on saturated U.S.

STRATEGY

Step one was to gain control of distribution and manufacturing in Europe, Asia, and Latin America. Now, besides ATMs, it is selling services, such as turnkey management of ATM networks for banks, IT consulting, and utility bill collection. Diebold also is tailoring ATMs for emerging markets. For example, they can count stacks of cash and process tax returns.

Data: Diebold, BusinessWeek


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