Magazine

Table: Happy Hour


OPPORTUNITY

India's liquor market is growing 10% a year, thanks largely to an increasing middle-class thirst for foreign spirits.

CHALLENGE

Multinationals are eager to get a piece of the action, but tariffs on foreign liquor reach 700%.

SOLUTION

Foreign liquor companies quietly encourage the smuggling of their product as they prepare for 2004, when tariffs are to fall to a maximum of 150%.

Data: BusinessWeek


Steve Ballmer, Power Forward
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