Already a teen favorite, the chain is taking aim at kids aged 7 to 14 with its Hollister stores. Surf-style clothes will go for 30% less than at A&F.LIMITED TOO
The girls' sportswear specialist will target older sisters. Seven mishmash stores will feature shoes, cosmetics, and intimate apparel.HOT TOPIC
Tweens and teens love its rock-video-inspired clothes. The Torrid offshoot will sell plus-size, edgy clothes for 15- to 29-year-old women.