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Table: Wrap It Up


Cyber-shoppers are expected to spend some $13 billion buying gifts online this year and $25 billion in 2003. Better yet, gift-buyers purchase more from e-tailers than average online shoppers do.

Online gift buyer:

ONLINE PURCHASES IN 2000: 14

AMOUNT SPENT ONLINE IN 2000: $1,141

Typical online shopper:

ONLINE PURCHASES IN 2000: 6

AMOUNT SPENT ONLINE IN 2000: $833

Data: Forrester Research


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