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Table: Wrap It Up
Posted on July 08, 2001
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Cyber-shoppers are expected to spend some $13 billion buying gifts online this year and $25 billion in 2003. Better yet, gift-buyers purchase more from e-tailers than average online shoppers do.Online gift buyer:
ONLINE PURCHASES IN 2000: 14
AMOUNT SPENT ONLINE IN 2000: $1,141Typical online shopper:
ONLINE PURCHASES IN 2000: 6
AMOUNT SPENT ONLINE IN 2000: $833
Data: Forrester Research
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