Dismayed by ineffective banner ads, Madison Avenue has been pining to put multimedia spots on the Web. Without broadband, that won't happen.E-Commerce
Faster Internet connections should encourage more spending online. AOL generates about $7.75 a month per user in advertising and commerce revenue in the slow-speed world. That should double in the high-speed era.Digital Media
Startups such as Pop.com, Pseudo Programs, and Digital Entertainment Network have gone out of business. Few people will watch short films on a tiny screen with the jerky motion of slow connections.Interactive TV
A slew of hyped new TV services, such as the ability to find sports statistics online while watching TV broadcasts, have been pushed back until high-speed access gains a mass market.
Data: BusinessWeek, Lehman Brothers