Magazine

Table: Broadband Blues


Still years away for most consumers, the limited availability of high-speed Net access is putting the brakes on a myriad of once-promising new markets.

Advertising

Dismayed by ineffective banner ads, Madison Avenue has been pining to put multimedia spots on the Web. Without broadband, that won't happen.

E-Commerce

Faster Internet connections should encourage more spending online. AOL generates about $7.75 a month per user in advertising and commerce revenue in the slow-speed world. That should double in the high-speed era.

Digital Media

Startups such as Pop.com, Pseudo Programs, and Digital Entertainment Network have gone out of business. Few people will watch short films on a tiny screen with the jerky motion of slow connections.

Interactive TV

A slew of hyped new TV services, such as the ability to find sports statistics online while watching TV broadcasts, have been pushed back until high-speed access gains a mass market.

Data: BusinessWeek, Lehman Brothers


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