eHealthinsurance.com, Sunnyvale, Calif.
States Served: 20
Pluses: Most experienced player. Useful comparison tools.
Minuses: Offers more individual than small-biz choices.
Quotesmith.com, Darien, Ill.
States Served: 50
Pluses: Most choices. Quickest access to quotes.
Minuses: Poorly organized. No comparison tools.
health-insurance.com, Los Angeles
States Served: 42
Pluses: Offers useful primer on health insurance issues.
Minuses: Unable to provide instant quotes inmost states.
States Served: 8
Pluses: Superior customer service.
Minuses: New company has few choices. Unwieldy system for getting quotes.