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Table: Attention Kmart Skeptics


Here's how Kmart (KM) hopes to get customers into its stores more often

-- Brighter marketing It will bathe stores in blue and debut an updated "Blue Light Special" with a $25 million ad blitz

-- Lower prices Kmart is matching Wal-Mart (WMT) prices on thousands of basic items

-- More stock It is spending $2 billion to overhaul inventory controls and increase the items it has on hand

-- Better service Employee incentives are helping to raise customer-satisfaction ratings, the company says


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