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How to Bring Back P&G's Glory Days


"Can Procter & Gamble clean up its act?" (The Corporation, Mar. 12) covered all the bases: pricing errors, failure to update products, advertising cutbacks, and, worst of all, letting competitors' reps take over store aisles, where P&G once was king.

As a P&G shareholder for more than CEO Alan G. Lafley's 23 years, I regard his refusal to comment for your story as an admission that he lacks answers to P&G's mounting problems.

Before the glory fades further, here's a suggestion for P&G: Make the Procter & Gamble name prominent on products and in advertising, as S.C. Johnson & Son Inc. does. Millions around the world are still dazzled by the marketing brilliance that created P&G.

Edward H. Zimmerman

New Canaan, Conn.

Your story surprised our household by making no reference to a P&G innovation that is the primary reason we buy the Bounty Select-A-Size product. These rolls allows us to use smaller sheets of towel, more than compensating for the extra cost of the roll by stretching its life much further.

David A Berman

Henderson, Nev.

You left out one example of customer discontent. Bounty paper towel rolls used to contain 100 sheets. They have stealthily reduced this to only 64 sheets. You don't have to be a rocket scientist to wonder why we feel cheated.

Morton Linder

Mount Kisco, N.Y.


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