Magazine

Table: What We'll Pay For


INTERNET ACCESS

A few free, plain-vanilla dial-up services may persist, but nearly all will charge for a connection and technical support, especially for high-speed broadband access.

ANALYSIS

Highly valued analyses of information, such as stock market prognostications or a city-by-city list of best doctors, will come with a fee.

ENTERTAINMENT

Just as we pay for all-movie and music-video cable TV, we'll pay for video-on-demand and music on the Web, especially now that the courts have outlawed Napster's free file-sharing service.

SPECIALIZED SERVICES

How about an online personal shopper? Or an advance peek at the Armani line for fall? An upscale e-tailer may offer paying club members such online extras.


American Apparel's Future
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