Magazine

Table: Consumer Web Unplugged


With the future of Yahoo! and Amazon.com growing dicier, here are our bets on business-to-consumer models that work

NICHES ARE NICE

E-tailers that focus on a niche will fare better. Profitable pet supplier Waggin' Tails specializes in high-margin products, unlike the defunct Pets.com, which tried to do it all.

INFORMATION BROKERS

The No. 1 thing Netizens do online is look for information. Those that make it pay will win. Job-listing site Monster.com, which charges employers to post positions, makes money.

THE FENCE-STRADDLERS

Businesses in both the physical and virtual worlds reign. Merck-Medco, the nation's leading provider of prescription-drug care, racking up $460 million in online sales last year, has clobbered Net upstarts drugstore.com and PlanetRx.

A LA CARTE MODELS

Business models that boast multiple ways of making money have good odds. Real estate listing service Homestore.com, which sells technology and ads, will be profitable this year on projected revenues of $440 million.


Steve Ballmer, Power Forward
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