Magazine

Resume: Stephen W. Sanger


BORN

Apr. 10, 1946, Cincinnati.

EDUCATION

BA, history, DePauw University, 1968; MBA, University of Michigan, 1970.

FIRST MARKETING JOB

Promoting concerts by Motown groups on DePauw campus.

CURRENT JOB

Chairman and CEO, General Mills (GIS).

CAREER TRACK

Worked his way up through the ranks at General Mills starting in 1974.

MAKING HIS MARK

As brand manager for Lucky Charms, he added blue, diamond-shaped marshmallows, boosting sales 15%.

CHANGING THE TUNE

As CEO, he's known for reciting rock lyrics during meetings. And he replaced the classical music on the company jet with rock `n' roll.

FAMILY

Married to Karen; one son, one daughter.


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