Apr. 10, 1946, Cincinnati.
BA, history, DePauw University, 1968; MBA, University of Michigan, 1970.
FIRST MARKETING JOB
Promoting concerts by Motown groups on DePauw campus.
Chairman and CEO, General Mills (GIS).
Worked his way up through the ranks at General Mills starting in 1974.
MAKING HIS MARK
As brand manager for Lucky Charms, he added blue, diamond-shaped marshmallows, boosting sales 15%.
CHANGING THE TUNE
As CEO, he's known for reciting rock lyrics during meetings. And he replaced the classical music on the company jet with rock `n' roll.
Married to Karen; one son, one daughter.