Magazine

Covering Tech--Globally


We think our technology coverage is the best you'll find anywhere. Just take a look at this week's cover on "Rethinking the Internet" for an idea of the kind of analysis and insight you get each week in BusinessWeek.

But if you think our coverage stops at U.S. borders, take another look. While it's true that America has had a leadership role in the development and spread of technology over the last decade, we think technology is a global business--and that's how we cover it.

To bring you the best in worldwide coverage, we've made a strong commitment to building a staff of technology pros in Europe, Asia, and Latin America. And technology covers are a staple of our international editions.

In the past year alone we've done 22 tech covers from our 14 international bureaus. We were the first to give serious treatment to Japan's distinct version of the wireless Web led by cell phone operator NTT DoCoMo. We have looked at the new crop of Indian software whizzes who are now building companies with global ambitions. In Europe, we have chronicled the telecom takeover wars, the fight to dominate the third-generation cell phone network, and the ordeal of former highfliers such as software house Baan Co. And we have examined the problems of fallen dot-com stars and the shaky finances of Europe's telecom industry, where borrowing may have gotten ahead of business sense.

These stories and others like them are written by reporters with years of technology experience. In Europe, veteran technology reporter Stephen Baker covers telecom, software, and e-commerce. Andy Reinhardt now joins him after eight years in Silicon Valley. Bureau chief Gail Edmondson in Rome, William Echikson in Brussels, and Kerry Capell in London track Europe's fortunes in the New Economy areas of venture capital and management by Web.

In Asia, our bureaus have a similar complement of seasoned hands. Irene M. Kunii and Ken Belson, fluent in Japanese and with years of combined experience following Japanese business, keep close tabs on e.biz and such giants as Sony, NEC, NTT, and Softbank. From Hong Kong, Bruce Einhorn covers mainland China's move into high-tech hardware, as well as the established tech giants of Taiwan and Southeast Asia. Rounding out our coverage is Bombay bureau chief Manjeet Kripalani, who follows India's tech entrepreneurs, and Moon Ihlwan, who follows the major Korean players as well as an emerging and nimble class of Korean Netrepreneurs.

The technology business is surely hitting a rough patch right now, but its vital importance to globalization remains unchallenged. We'll make sure you continue to get the best analysis of technology and where it is headed, from the U.S. and from high-tech hot spots worldwide. By Robert J. Dowling, Managing Editor


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