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The BusinessWeek Best-Seller List


He was at heart a man of the 19th century. In the name of scientific exploration, other Victorian-minded British gentlemen exempted Sir Ernest Shackleton from serving in the Great War so that in 1914 he might lead a 27-man expedition to the South Pole. But he never got close. His ship was trapped in ice in the Weddell Sea, some 1,200 miles from civilization, then crushed like a walnut. After being stranded on ice floes and a deserted island for two years, everyone made it home safely--but only after the most unlikely of return journeys.

Does Shackleton's story hold lessons for today's executives? Possibly. And Shackleton's Way, No. 15 among this month's hardbacks, is a nicely written, if hagiographic and anecdotal, introduction to the man and his long-gone world. Its set of maxims, though, will be familiar to devotees of coaching books: Turn setbacks into opportunities, hire an outstanding crew, etc. Just skip over them and read the fascinating story.

By Hardy Green

HARDCOVER BUSINESS BOOKS

1 WHO MOVED MY CHEESE? by Spencer Johnson, M.D. (Putnam $19.95) Learning to accept change.

LAST MONTH: 1, MONTHS ON LIST: 25

2 YOU'RE FIFTY--NOW WHAT? by Charles R. Schwab (Crown $24) Get ready for retirement.

LAST MONTH: --, MONTHS ON LIST: 1

3 FIRST, BREAK ALL THE RULES by Marcus Buckingham and Curt Coffman (Simon & Schuster $26) A Gallup probe into managerial success.

LAST MONTH: 5, MONTHS ON LIST: 21

4 NOW, DISCOVER YOUR STRENGTHS by Marcus Buckingham and Donald O. Clifton, PhD (Free Press $26) How to bolster your true talents.

LAST MONTH: --, MONTHS ON LIST: 1

5 FISH! by Stephen C. Lundin, PhD, Harry Paul, and John Christensen (Hyperion $19.95) Motivating employees the Pike Place Fish Market way.

LAST MONTH: 4, MONTHS ON LIST: 5

6 GETTING THINGS DONE by David Allen (Viking $24.95) Start by getting an in-box.

LAST MONTH: --, MONTHS ON LIST: 1

7 WORLD WAR 3.0 by Ken Auletta (Random House $27.95) Microsoft v. Judge Thomas Penfield Jackson.

LAST MONTH: --, MONTHS ON LIST: 1

8 THE FUTURE OF SUCCESS by Robert B. Reich (Knopf $26) Why we work so hard, by the former Labor Secretary.

LAST MONTH: --, MONTHS ON LIST: 1

9 GUNG HO! by Ken Blanchard and Sheldon Bowles (Morrow $20) How Walton Works No. 2 fired up its employees.

LAST MONTH: 15, MONTHS ON LIST: 23

10 THE TIPPING POINT by Malcolm Gladwell (Little, Brown $24.95) Discovering what turns an idea into a hot trend.

LAST MONTH: 6, MONTHS ON LIST: 11

11 THE ART OF POSSIBILITY by Rosamund Stone Zander and Benjamin Zander (Harvard Business School $22.50) Realizing opportunity.

LAST MONTH: 7, MONTHS ON LIST: 4

12 WHEN GENIUS FAILED by Roger Lowenstein (Random House $26.95) Inside hedge fund Long-Term Capital Management.

LAST MONTH: 2, MONTHS ON LIST: 5

13 RAVING FANS by Ken Blanchard and Sheldon Bowles (Morrow $20) Turning customers into your biggest boosters.

LAST MONTH: --, MONTHS ON LIST: 31

14 MAESTRO by Bob Woodward (Simon & Schuster $25) An inside look at Fed chief Greenspan's reign since 1987.

LAST MONTH: 3, MONTHS ON LIST: 3

15 SHACKLETON'S WAY by Margot Morrell and Stephanie Capparell (Viking $24.95) He could show the amateurs on Survivor a thing or two.

LAST MONTH: --, MONTHS ON LIST: 1

PAPERBACK BUSINESS BOOKS

1 RICH DAD, POOR DAD by Robert T. Kiyosaki, with Sharon L. Lechter, CPA (Warner $15.95) Teach your kids the rules of money that the rich play by.

LAST MONTH: 1, MONTHS ON LIST: 21

2 THE 9 STEPS TO FINANCIAL FREEDOM by Suze Orman (Three Rivers $13.95) Learn to save.

LAST MONTH: 3, MONTHS ON LIST: 2

3 THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE by Stephen R. Covey (Fireside $14) Habitually popular.

LAST MONTH: 4, MONTHS ON LIST: 72

4 RICH DAD'S RICH KID, SMART KID by Robert T. Kiyosaki, with Sharon L. Lechter, CPA (Warner $15.95) Start 'em early. LAST MONTH: --, MONTHS ON LIST: 1

5 WHAT COLOR IS YOUR PARACHUTE? by Richard Nelson Bolles (Ten Speed Press $16.95) The enduring job-search bible.

LAST MONTH: 6, MONTHS ON LIST: 3

6 THE ERNST & YOUNG TAX GUIDE 2001 by the Tax Partners and Professionals of Ernst & Young LLP (Wiley $16.95) Dig out those receipts.

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7 THE MILLIONAIRE NEXT DOOR by Thomas J. Stanley, PhD, and William D. Danko, PhD (Pocket Books $7.99) The ways of the wealthy.

LAST MONTH: 2, MONTHS ON LIST: 29

8 RICH DAD'S CASHFLOW QUADRANT by Robert T. Kiyosaki, with Sharon L. Lechter, CPA (Warner $17.95) Move from job security to independence.

LAST MONTH: 8, MONTHS ON LIST: 10

9 RICH DAD'S GUIDE TO INVESTING by Robert T. Kiyosaki, with Sharon L. Lechter, CPA (Warner $19.95) Becoming rich, not merely comfortable.

LAST MONTH: 7, MONTHS ON LIST: 8

10 J.K. LASSER'S YOUR INCOME TAX 2001 by the J.K. Lasser Institute (Wiley $15.95) W-2s, etc.

LAST MONTH: 12, MONTHS ON LIST: 3

11 THE ONE MINUTE MANAGER by Kenneth Blanchard, PhD, and Spencer Johnson, M.D. (Berkley $12.95) Management techniques in story form.

LAST MONTH: 5, MONTHS ON LIST: 53

12 BUILT TO LAST by James C. Collins and Jerry I. Porras (HarperBusiness $16) How 3M, Wal-Mart, and others became standouts.

LAST MONTH: --, MONTHS ON LIST: 40

13 THE NEW NEW THING by Michael Lewis (Penguin $13) Silicon Valley and its representative man, Jim Clark.

LAST MONTH: --, MONTHS ON LIST: 1

14 GETTING TO YES by Roger Fisher, William Ury, and Bruce Patton (Penguin $14) A Harvard team's step-by-step guide to conflict resolution.

LAST MONTH: 14, MONTHS ON LIST: 67

15 THE MOTLEY FOOL INVESTMENT GUIDE by David and Tom Gardner (Fireside $14) The online duo puts it on paper.

LAST MONTH: 11, MONTHS ON LIST: 40

BusinessWeek's Best-Seller List is based on a survey of chain and independent booksellers that carry a broad selection of books on economics, management, sales and marketing, small business, investing, personal finance, and careers. Well over 1,000 retail outlets nationwide are represented. Current rankings are based on a weighted analysis of unit sales in January.


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