Magazine

Table: Ford's Luxury Portfolio...


LINCOLN (since 1922) Added a small sedan and an SUV to stress "American luxury."

VOLVO (bought 1999) Stylish new S60 adds to safety image.

JAGUAR (bought 1989) Big hopes for new, moderately priced X type.

LAND ROVER (bought 2000) Sharing Ford truck platforms is key to profits.

ASTON MARTIN (bought 1987) James Bond's car costs $150,000 to $220,000.


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