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Chrysler's Troubled Product Strategy...Has Management Scrambling for Fixes


Chrysler's Troubled Product Strategy...

-- The new Jeep Liberty SUV sells for $23,000--about $5,000 more than rivals

-- 2001 minivans cost $500-$1,500 more to build than prior models

-- New car rollouts aren't staggered, so their marketing campaigns compete with one another

...Has Management Scrambling for Fixes

-- Options such as disk brakes and stereo components are being removed to trim costs

-- Sticker prices for some minivans are being cut

-- Chrysler is working with suppliers to shave assembly costs


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