Chrysler's Troubled Product Strategy...Has Management Scrambling for Fixes

Chrysler's Troubled Product Strategy...

-- The new Jeep Liberty SUV sells for $23,000--about $5,000 more than rivals

-- 2001 minivans cost $500-$1,500 more to build than prior models

-- New car rollouts aren't staggered, so their marketing campaigns compete with one another

...Has Management Scrambling for Fixes

-- Options such as disk brakes and stereo components are being removed to trim costs

-- Sticker prices for some minivans are being cut

-- Chrysler is working with suppliers to shave assembly costs

Race, Class, and the Future of Ferguson

(enter your email)
(enter up to 5 email addresses, separated by commas)

Max 250 characters

blog comments powered by Disqus