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The Limits Of E Tailing


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The Limits of E-Tailing

Thank you very much for publishing your recent article ("Online Luxury Has Limits," Perspective On Retailing, Sept. 18).

It is currently trendy to bash e-tailing, but very few people seem to be thoughtful or constructive with their criticism. I think that your article did a clear and entertaining job of pointing out the problems with retail on the Internet. There is a lot to be done on the Internet, and more of it will evolve to what you have described.

John Dreyer

Rolling Meadows, Ill.


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