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TABLE: Portal Combat
The major Web portals claim to have it all--except, perhaps, objectivity.
Be it coincidence or not, the leading portals are taking subtle--and sometimes
not so subtle--jabs at their rivals.
Portal Search for Results
AOL.com Hotmail First result is a "recommended site"--
AOL e-mail--followed directly by listings
for the "Anti-Hotmail Page" and a page
showing the headline: "Hotmail Accounts
Easily Accessed by Hackers."
Lycos Hotmail After pitches for two competing free e-mail
services, the third Web site listed provides
this little reminder: "New security hole
Excite AOL mail Second result listed is a link to the "Why
America Online sucks" Web site.
AOL.com Yahoo mail Oddly, the first result recommends AOL
e-mail. The second result says Yahoo mail
includes "4 MB [megabytes] storage, poor
advailabilty [sic] of usernames."
MSN Yahoo Geez. MSN actually launches a separate
window touting "Why MSN Search beats Yahoo."
At bottom, a tiny hyperlink that concedes
"Okay, if you really want to go to Yahoo,