Bits & Bytes
The Brits Find a Way to Make E-Mail a Private Affair
A new program from a British software company takes the "uh-oh" out of e-mail. London's 1on1mail.com has developed a system with military-style encryption that is so high, it would be illegal to export if the company were based in the U.S. A new version released in November even allows people to retract messages they have sent to other users of 1on1mail.
The new "oops" button is far more effective than similar features on mainstream e-mail systems, says Leo Scheiner, CEO and founder of parent company Global Market Ltd. Other systems leave unencrypted versions of a message in the memory of the recipient's computer and with the Internet service providers that handled the message. Any one of them can be recovered by a competent technician, often years after they have been "deleted." Messages sent through the 1on1mail system can be retracted without a trace, Scheiner says.
He envisions 1on1mail as a new standard for corporate communications on sensitive matters. "Regular e-mail is exactly like sending a postcard. Everyone en route can read it--and does," he says. With 1on1mail, that may soon change.Edited by Steve RosenbushReturn to top
Sharper Digital Pix on the Cheap
Digital photos and videos viewed on the Web are often as fuzzy as the picture on a TV screen from the 1950s. Sure, plenty of software cleanup tools are available for aficionados, but they can cost hundreds of dollars. That's why Nuwave Technologies Inc. in Fairfield, N.J., is betting that there will be lots of demand for its PictureWizard, which goes on sale later this month for $20 at www.picturewizard.com.
The software is designed to eliminate as much as 70% of the graininess and other imperfections that mar digital images. Often, those imperfections are the byproduct of compression techniques. PictureWizard is downloaded to a computer's systems folder, where it can be run with a Web browser or other programs. Users simply press a button on the PictureWizard tool bar to clear up pictures that look fuzzy.
Nuwave hopes to generate revenue by collecting fees from equipment makers that opt to install PictureWizard in their digital cameras, scanners, and other equipment. "We see a proliferation of digital cameras," Webb says. If that forecast proves accurate, Nuwave's future could quickly come into focus.Edited by Steve RosenbushReturn to top
Zeroing in on Women Online
What group of web shoppers is growing fastest? Women. Everyone knows that. But who are they, and what do they want? Marketers are gathering clues.
A new study by Women.com Networks, Harris Interactive, and Procter & Gamble says women who go online fall into six key categories (table): Believers, explorers, pillars, movers, trendsetters, and breadwinners. Pam Fleming, vice-president for sales and marketing at Women.com, says segmenting female Web shoppers will let marketers tailor their messages better. "Women have tremendous purchasing power," she says. "They control 80% of the buying decisions made in the home."By Marcia Stepanek; Edited by Steve RosenbushReturn to top
Shopping the Web
A survey of 22,000 women identified key marketing characteristicsPILLARS
(21%) Married, suburban, college-educated, newbies to Web shoppingMOVERS
(20%) Single, career-focused, highly educated, actively shop onlineBREADWINNERS
(18%) Sole supporters of family, conservative, new to Web shoppingTRENDSETTERS
(16%) Single, urban risk-takers, longtime Web shoppersEXPLORERS
(13%) Young, single, creative, spontaneous, sonly browses on WebBELIEVERS
(12%) Homemakers, rural, family-focused, have not yet shopped online
DATA: HARRIS INTERACTIVE, PROCTER & GAMBLE, WOMEN.COMEdited by Steve RosenbushReturn to top