Businessweek Archives

Vw New Beetle

Posted on December 20, 1998

Special Report

VW NEW BEETLE

After a 20-year absence from the U.S., Volkswagen reintroduced the Bug, reinterpreted to blend nostalgia with the hectic here-and-now. The $16,425 Beetle retains its cute bubble shape--but now has a heater that actually works. (800) DRIVE VW

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