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Spinmeisters: It's Warm. It's Fuzzy. It's Russia


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SPINMEISTERS: IT'S WARM. IT'S FUZZY. IT'S RUSSIA

QUICK! CALL THE COMMISSAR of public relations! Russia feels it has been unfairly tarred as a lawless country where organized crime runs rampant and shareholder rights go unprotected. At least that's what 14 Russian investment houses, including Troika Dialog, fear. So they're hiring spin doctors Burson-Marsteller for an image overhaul. The goal: make Russia look like a safe place to invest. The group isn't blaming it all on bad PR; it also plans to lobby the government and companies for more disclosure. EDITED BY PAT WECHSLER


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