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Mickey D Gets A New Chief


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MICKEY D GETS A NEW CHIEF

McDONALD'S ANNOUNCED ON Apr. 30 that 16-year veteran Jack Greenberg, 55, will become only the fourth CEO in its history, replacing Michael Quinlan on Aug. 1. Under Quinlan's watch, McDonald's became one of the most successful global companies, but it has stumbled recently, building too many U.S. stores and failing to come up with successful new products. As head of the domestic division since July, Greenberg has brought in a handful of outsiders, sped up plans for an expensive new cooking system, and spent more time listening to franchisees.EDITED BY PAT WECHSLER


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