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The Problems At Saturn Aren't Just Gm's Fault (Int'l Edition)


International -- Readers Report

THE PROBLEMS AT SATURN AREN'T JUST GM'S FAULT (int'l edition)

Saturn itself is responsible for some of the problems that your correspondents blame on parent General Motors Corp. ("Why didn't GM do more for Saturn?" The Corporation, Mar. 16). Focusing too much on its product features instead of its innovative selling methods, Saturn decided that if a car wasn't made in Spring Hill, Tenn., and didn't have a plastic body, it couldn't be a Saturn. This mindset kept it from adding adapted versions of other GM models to its range. Similarly, Saturn refused to allow its brand to be used on General Motors' new EV-1 electric car, which is leased and serviced by Saturn dealers.

Isn't Saturn supposed to be a world-class car in cost and performance? What, then, has been keeping Spring Hill from entering the many global export markets that all other carmakers throughout the world rely on to stabilize production when domestic demand fluctuates? So far, only a token effort has been made to export to Japan--a real "coals to Newcastle" operation.

Karl E. Ludvigsen

Chairman

Ludvigsen Associates Ltd.

London


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