Enterprise -- In Box
SEEING THE SITES
Folks at AT&T, American Express, and Microsoft are romancing wired small businesses. All have new World Wide Web sites that promote themselves, but still provide worthwhile information.
AT&T (www.bnet.att.com) has enlisted veteran journalists and scholars to produce thoughtful reviews and links to more than 1,000 business-related sites from marketing to government. It also offers news, analyses of various markets, business leads, and chat areas.
At AMERICAN EXPRESS (www.americanexpress.com/smallbusiness), scan the classifieds or place one free. Ask a question, and Alice Bredin, an author, will answer within two days. Check out Tip of the Month. This time, it's "Clean your office: Make money."
Last, and least, MICROSOFT CORP. (www.microsoft.com/smallbiz) hypes the virtues of the virtual office (and just so happens to have the software you need). A nebulous home page leads to long-winded case studies and unpolished columns. Still, it's interesting to see how the Web navigator tackles its own site.EDITED BY I. JEANNE DUGAN