Businessweek Archives

The New Hucksterism (Cover Story, July 1)


Corrections & Clarifications

The New Hucksterism (Cover Story, July 1)

"The New Hucksterism" (Cover Story, July 1) incorrectly said Hiram Walker & Sons hired actors to talk up Hennessy cognac in bars. Schieffelin & Somerset Co., Hennessy's U.S. importer, was responsible for the marketing campaign.


Tim Cook's Reboot
LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus